Karin and Brook Adcock started their jewellery business in Sydney from 2004. In only five years, they hired over 200 staffs and the annual income has exceeded tens of million dollars. They would also never imagine that they could change the appearance of Australian jewellery world by coming true their dream.

However, Karin Adcok doesn't believe she achieved the success suddenly, those hard time at the beginning is still vivid in her mind. At that time, even late at night, they still handed out leaflets in the street in order to promote sale. No matter what the memory looks like, but the trueth is that Adcock Pandora Jewellery has already acheived great success. Surprisingly, Adcock didn't have any experience in the jewellery industry at the very beginning, but she stumbled across the business opportunity.

Actually Adcock deems that the lack of knowledge in jewellery industry is the key to Pandora's success. In 1994, Danish Karin met Brook Adcock which is a pilot of Australian flight company during the business trip from Denmark to Hongkong, and they got married after that. After hearing the Pandora's popularity in Denmark, the couple tried their best to get the the sales' rights to Australia and New Zealand. At the beginning, they just open their store in a garagge in Sydney. But now they have owned a mall with 4000 square meters.

Now Australia has already been Pandora's third largest market in the whole world which, and it has exceeded Netherlands. In 2008, the Australian sales accounted for 20% of the total output, as a business model of Pandora in the world. The success of management in Australia is also important to Denmark. Through the effort of the team managed by Adcock, Australia became the operational model district for Pandora in the whole world. Michael Mishevski, the executor of Showcase Jewellers made a wise decision in 2005. He accommodated Pandora products into 240 stores of his own. As a result, he witnessed Pandora's growth and influence in Australian jewellery industry.

With less than five years, Pandora has developed into over 700 stores as a brand in Australia. However, its success is not because of its number of stores, but Pandora changed the entire industry. It has changed how the jewellry stores run their business and its ways of marketing, the more important thing is that it has also changed the customers' view on jewellry.